Mailchimp pricing history

What is Mailchimp?

Mailchimp is an email marketing and automation platform used by marketing teams to create, send, and analyze email campaigns. The product offers a free tier for basic email marketing, with four pricing levels total: a no-cost starter option and three paid tiers that scale with features and capacity needs.

Current pricing — as of 21 Aug 2026

Price change history

• 21 Aug 2026Price change

  Mailchimp increased prices for Essentials (from $11/mo to $13/mo) and Standard (from $13.50/mo to $20/mo). Premium remains at $350/mo. Free tier unchanged.

  • Essentials: $11.00 → $13.00
  • Standard: $13.50 → $20.00
• 17 Aug 2026Price change

  Mailchimp has reduced prices on two tiers: Essentials dropped from $13/month to $11/month (1300¢ to 1100¢), and Standard dropped from $20/month to $13.50/month (2000¢ to 1350¢). Premium remains at $350/month (35000¢). Free tier unchanged.

  • Essentials: $13.00 → $11.00
  • Standard: $20.00 → $13.50
• 10 Aug 2026Price change

  Mailchimp increased prices on two tiers: Essentials from $11/month to $13/month (+$2), and Standard from $13.50/month to $20/month (+$6.50). Premium and Free tiers remain unchanged.

  • Essentials: $11.00 → $13.00
  • Standard: $13.50 → $20.00
• 7 Aug 2026Price change

  Mailchimp reduced prices on two tiers: Essentials dropped from $13/mo to $11/mo (then $110/mo after 12 months), and Standard dropped from $20/mo to $13.50/mo (then $135/mo after 12 months). Premium remains at $350/mo (shown as $298/mo with 15% discount for 12 months).

  • Essentials: $13.00 → $11.00
  • Standard: $20.00 → $13.50
• 6 Aug 2026Price change

  Mailchimp increased prices on two tiers: Essentials from $11/month to $13/month (+$2), and Standard from $13.50/month to $20/month (+$6.50). Premium and Free tiers remain unchanged.

  • Essentials: $11.00 → $13.00
  • Standard: $13.50 → $20.00
• 5 Aug 2026Price change

  Mailchimp has adjusted pricing on two tiers: Essentials decreased from $11.05 to $11.00/month, and Standard decreased from $17.00 to $13.50/month. The Free and Premium tiers remain unchanged.

  • Essentials: $11.05 → $11.00
  • Standard: $17.00 → $13.50
• 3 Aug 2026Price change

  Mailchimp pricing has changed significantly. The previous tiers were in GBP currency, while the current pricing page displays prices in USD. Essentials dropped from £71/mo to $11.05/mo, Standard dropped from £87/mo to $17/mo, and Premium increased from £225/mo to $350/mo (with 15% discount shown as $297.50/mo for 12 months). The currency shift and substantial price differences represent real changes.

  • Essentials: $71.00 → $11.05
  • Standard: $87.00 → $17.00
  • Premium: $225.00 → $350.00
• 1 Aug 2026Price change

  Currency changed from USD to GBP, and all tier prices changed accordingly. Essentials increased from $11/mo to £71/mo (with 15% discount shown as £71/mo for 12 months), Standard increased from $13.50/mo to £87/mo (with 15% discount), and Premium decreased from $350/mo to £225/mo (with 15% discount).

  • Essentials: £11.00 → £71.00
  • Standard: £13.50 → £87.00
  • Premium: £350.00 → £225.00
• 31 Jul 2026Price change

  Mailchimp reduced prices on two tiers: Essentials dropped from $13/mo to $11/mo (after 12-month discount), and Standard dropped from $20/mo to $13.50/mo (after 12-month discount). The base prices shown are the discounted 12-month introductory rates.

  • Essentials: $13.00 → $11.00
  • Standard: $20.00 → $13.50
• 16 Jul 2026Price change

  Essentials tier price decreased from $13.05/month to $13.00/month (5 cents reduction).

  • Essentials: $13.05 → $13.00

Frequently asked questions about Mailchimp pricing