Mailchimp pricing history

What is Mailchimp?

Mailchimp is an email marketing and automation platform used by marketing teams to create, send, and analyze email campaigns. The product offers a free tier for basic email marketing, with four pricing levels total: a no-cost starter option and three paid tiers that scale with features and capacity needs.

Current pricing — as of 12 Oct 2026

Price change history

• 11 Oct 2026Price change

  Minor price decreases detected in Standard and Premium tiers. Standard dropped from £12.96 to £12.95/month; Premium dropped from £226.86 to £226.47/month.

  • Standard: £12.96 → £12.95
  • Premium: £226.86 → £226.47
• 10 Oct 2026Price change

  Minor price increases detected on Standard and Premium tiers. Standard increased by £0.01/month (1 pence), Premium increased by £0.17/month (17 pence). Free and Essentials tiers remain unchanged.

  • Standard: £12.95 → £12.96
  • Premium: £226.69 → £226.86
• 9 Oct 2026Price change

  Premium tier price increased from £226.64/month to £226.69/month (5 pence increase). All other tiers remain unchanged.

  • Premium: £226.64 → £226.69
• 8 Oct 2026Price change

  Premium tier price decreased from £226.75/month to £226.64/month (11 pence reduction). Free, Essentials, and Standard tiers remain unchanged.

  • Premium: £226.75 → £226.64
• 7 Oct 2026Price change

  Three tiers experienced minor price decreases: Essentials dropped 1p (843→842 pence), Standard dropped 2p (1297→1295 pence), and Premium dropped 23p (22698→22675 pence). Free tier unchanged.

  • Essentials: £8.43 → £8.42
  • Standard: £12.97 → £12.95
  • Premium: £226.98 → £226.75
• 4 Oct 2026Price change

  Minor price increases detected on Standard and Premium tiers. Standard increased from £12.96 to £12.97/month, and Premium increased from £226.91 to £226.98/month.

  • Standard: £12.96 → £12.97
  • Premium: £226.91 → £226.98
• 3 Oct 2026Price change

  Three of four tiers experienced minor price increases in GBP. Essentials rose from £8.40 to £8.43/month, Standard from £12.93 to £12.96/month, and Premium from £226.19 to £226.91/month. Free tier remained at £0.

  • Essentials: £8.40 → £8.43
  • Standard: £12.93 → £12.96
  • Premium: £226.19 → £226.91
• 2 Oct 2026Price change

  Three tiers experienced minor price decreases in GBP: Essentials dropped 2 pence (£8.42 → £8.40), Standard dropped 2 pence (£12.95 → £12.93), and Premium dropped 34 pence (£226.53 → £226.19). Free tier remains at £0.

  • Essentials: £8.42 → £8.40
  • Standard: £12.95 → £12.93
  • Premium: £226.53 → £226.19
• 1 Oct 2026Price change

  Minor price increases detected across Essentials, Standard, and Premium tiers in GBP. Free tier unchanged.

  • Essentials: £8.41 → £8.42
  • Standard: £12.93 → £12.95
  • Premium: £226.22 → £226.53
• 30 Sept 2026Price change

  Minor price decreases detected in Standard and Premium tiers. Standard dropped from £12.94 to £12.93/month; Premium dropped from £226.42 to £226.22/month.

  • Standard: £12.94 → £12.93
  • Premium: £226.42 → £226.22
• 27 Sept 2026Price change

  Three tiers experienced minor price decreases of 1 GBP cent each (Essentials, Standard, Premium). These are real but negligible changes.

  • Essentials: £8.42 → £8.41
  • Standard: £12.95 → £12.94
  • Premium: £226.49 → £226.42
• 26 Sept 2026Price change

  Three of four tiers experienced minor price increases in GBP. Essentials rose from £8.40 to £8.42/month, Standard from £12.92 to £12.95/month, and Premium from £226.17 to £226.49/month. Free tier remained at £0.

  • Essentials: £8.40 → £8.42
  • Standard: £12.92 → £12.95
  • Premium: £226.17 → £226.49
• 25 Sept 2026Price change

  Three of four tiers experienced price increases in GBP. Essentials rose from £8.34 to £8.40/month, Standard from £12.83 to £12.92/month, and Premium from £224.50 to £226.17/month. Free tier remained at £0.

  • Essentials: £8.34 → £8.40
  • Standard: £12.83 → £12.92
  • Premium: £224.50 → £226.17
• 24 Sept 2026Price change

  Three of four tiers experienced small price increases in GBP. Essentials rose from £8.31 to £8.34/month, Standard from £12.78 to £12.83/month, and Premium from £223.76 to £224.50/month. Free tier remained at £0.

  • Essentials: £8.31 → £8.34
  • Standard: £12.78 → £12.83
  • Premium: £223.76 → £224.50
• 23 Sept 2026Price change

  Three of four tiers experienced minor price decreases in GBP. Essentials dropped from £8.33 to £8.31/month, Standard from £12.82 to £12.78/month, and Premium from £224.27 to £223.76/month. Free tier unchanged at £0.

  • Essentials: £8.33 → £8.31
  • Standard: £12.82 → £12.78
  • Premium: £224.27 → £223.76
• 20 Sept 2026Price change

  Premium tier price increased by 1 GBP cent (from £224.26 to £224.27 per month). All other tiers remain unchanged.

  • Premium: £224.26 → £224.27
• 19 Sept 2026Price change

  Three of four tiers experienced minor price increases in GBP. Essentials rose from £8.30 to £8.33/month, Standard from £12.78 to £12.82/month, and Premium from £223.66 to £224.26/month. Free tier remained at £0.

  • Essentials: £8.30 → £8.33
  • Standard: £12.78 → £12.82
  • Premium: £223.66 → £224.26
• 18 Sept 2026Price change

  Three of four tiers experienced small price increases in GBP. Essentials rose from £8.25 to £8.30/month, Standard from £12.69 to £12.78/month, and Premium from £222.12 to £223.66/month. Free tier remained at £0.

  • Essentials: £8.25 → £8.30
  • Standard: £12.69 → £12.78
  • Premium: £222.12 → £223.66
• 16 Sept 2026Price change

  Three of four tiers experienced minor price increases in GBP. Essentials rose from £8.24 to £8.25/month, Standard from £12.67 to £12.69/month, and Premium from £221.82 to £222.12/month. Free tier remained at £0.

  • Essentials: £8.24 → £8.25
  • Standard: £12.67 → £12.69
  • Premium: £221.82 → £222.12
• 12 Sept 2026Price change

  All three paid tiers (Essentials, Standard, Premium) have decreased in price. These are introductory prices valid for 12 months with a 15% discount on 10,000+ contacts.

  • Essentials: £9.69 → £8.24
  • Standard: £14.91 → £12.67
  • Premium: £260.97 → £221.82
• 12 Sept 2026Price change

  Currency changed from USD to GBP, and all paid tier prices changed numerically. Essentials: £9.69/mo (was $13.00/mo USD), Standard: £14.91/mo (was $20.00/mo USD), Premium: £260.97/mo (was $350.00/mo USD).

  • Essentials: £13.00 → £9.69
  • Standard: £20.00 → £14.91
  • Premium: £350.00 → £260.97
• 21 Aug 2026Price change

  Mailchimp increased prices for Essentials (from $11/mo to $13/mo) and Standard (from $13.50/mo to $20/mo). Premium remains at $350/mo. Free tier unchanged.

  • Essentials: $11.00 → $13.00
  • Standard: $13.50 → $20.00
• 17 Aug 2026Price change

  Mailchimp has reduced prices on two tiers: Essentials dropped from $13/month to $11/month (1300¢ to 1100¢), and Standard dropped from $20/month to $13.50/month (2000¢ to 1350¢). Premium remains at $350/month (35000¢). Free tier unchanged.

  • Essentials: $13.00 → $11.00
  • Standard: $20.00 → $13.50
• 10 Aug 2026Price change

  Mailchimp increased prices on two tiers: Essentials from $11/month to $13/month (+$2), and Standard from $13.50/month to $20/month (+$6.50). Premium and Free tiers remain unchanged.

  • Essentials: $11.00 → $13.00
  • Standard: $13.50 → $20.00
• 7 Aug 2026Price change

  Mailchimp reduced prices on two tiers: Essentials dropped from $13/mo to $11/mo (then $110/mo after 12 months), and Standard dropped from $20/mo to $13.50/mo (then $135/mo after 12 months). Premium remains at $350/mo (shown as $298/mo with 15% discount for 12 months).

  • Essentials: $13.00 → $11.00
  • Standard: $20.00 → $13.50
• 6 Aug 2026Price change

  Mailchimp increased prices on two tiers: Essentials from $11/month to $13/month (+$2), and Standard from $13.50/month to $20/month (+$6.50). Premium and Free tiers remain unchanged.

  • Essentials: $11.00 → $13.00
  • Standard: $13.50 → $20.00
• 5 Aug 2026Price change

  Mailchimp has adjusted pricing on two tiers: Essentials decreased from $11.05 to $11.00/month, and Standard decreased from $17.00 to $13.50/month. The Free and Premium tiers remain unchanged.

  • Essentials: $11.05 → $11.00
  • Standard: $17.00 → $13.50
• 3 Aug 2026Price change

  Mailchimp pricing has changed significantly. The previous tiers were in GBP currency, while the current pricing page displays prices in USD. Essentials dropped from £71/mo to $11.05/mo, Standard dropped from £87/mo to $17/mo, and Premium increased from £225/mo to $350/mo (with 15% discount shown as $297.50/mo for 12 months). The currency shift and substantial price differences represent real changes.

  • Essentials: $71.00 → $11.05
  • Standard: $87.00 → $17.00
  • Premium: $225.00 → $350.00
• 1 Aug 2026Price change

  Currency changed from USD to GBP, and all tier prices changed accordingly. Essentials increased from $11/mo to £71/mo (with 15% discount shown as £71/mo for 12 months), Standard increased from $13.50/mo to £87/mo (with 15% discount), and Premium decreased from $350/mo to £225/mo (with 15% discount).

  • Essentials: £11.00 → £71.00
  • Standard: £13.50 → £87.00
  • Premium: £350.00 → £225.00
• 31 Jul 2026Price change

  Mailchimp reduced prices on two tiers: Essentials dropped from $13/mo to $11/mo (after 12-month discount), and Standard dropped from $20/mo to $13.50/mo (after 12-month discount). The base prices shown are the discounted 12-month introductory rates.

  • Essentials: $13.00 → $11.00
  • Standard: $20.00 → $13.50
• 16 Jul 2026Price change

  Essentials tier price decreased from $13.05/month to $13.00/month (5 cents reduction).

  • Essentials: $13.05 → $13.00

Frequently asked questions about Mailchimp pricing